has its own Snopes page.
The video is an excellent demonstration of the power of visual storytelling. That power is part of the reason I’m a part of Prove Your World. But it also shows the challenge of communicating science to the general public. There are compelling videos that show evolution is wrong and global warming is false, for example, and it is much harder for the non-specialist to separate science from non-science in these videos. They can be countered by equally compelling videos on the science behind evolution and global warming, but are they enough?
In a world driven by social networks and visual presentations, how do we ensure that scientific literacy is enhanced rather than diminished? Is it enough to present honest science in a clear and understandable way?
I don’t really have an answer, but the success of this video makes me wonder if we should work harder to communicate science as an engaging story with powerful visuals.