If you’re a scientist and you make an important discovery, how do you spread the word? For that, you’ll need media: television, radio, newspapers, and the web. How do you use media to get people to understand what you’ve discovered? Today we’ll talk with Mike Johansson, a Senior Lecturer of Communications at the Rochester Institute of Technology. He’ll tell us about how you communicate news, and how you can compete for attention in a world of diverse media.
Host: Brian Koberlein
Guest: Mike Johansson
Producer: Mark Gillespie
Music: Marcus Warner
The One Universe at a Time Podcast is produced at the Rochester Institute of Technology with support from the RIT College of Science.